Chad Barela
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Southwest Goods


Live a good life.

Enjoy the best things.

Take nothing for granted.



Winter Shop Update

We took our time in the shop making sure these were some of the best pieces we’ve released to date. Always trying to up the bar and maintain the timeless quality of old American pawn jewelry using only the best materials we could find.

  • Custom bezels for our hand picked, hand cut stone.

  • Thick and substantial rings that will last generations.

  • True to the roots of traditional Southwest jewelry.


One too many mornings

It seems there aren’t enough hours in the day to do all that we want or need to…

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My family has had a strong history in the jewelry business. In fact, my dad gave me my first torch and beginning tools. For decades, he worked for his brother-in-law's business, Sunwest Silver, one of the largest names in turquoise jewelry. 

In 2014, I started making one-of-a-kind turquoise jewelry here in Albuquerque, NM. I wasn't very skilled but an obsession + renewed appreciation quickly grew for my hometown and it's culture. 


Turquoise/Native American jewelry might be what New Mexico is best known for. Gallup + Santa Fe + Albuquerque have been some of the most saturated cities in the business. Turquoise jewelry was first widely sold along the railroad to tourist folks as they'd travel through the Southwest.

Every one of our pieces is assembled by hand the old fashioned way here in Albuquerque, NM using only the best materials sourced in the US.