Chad Barela
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Southwest Goods


Live a good life.

Enjoy the best things.

Take nothing for granted.




Over the last couple of months I’ve been working in collaboration with my mother, Josie Barela, to design new turquoise and sterling silver bead jewelry. If you’ve read our recent blog post you’ll know she’s had a history in the business. She has worked ultra hard these last few weeks to bring us this new collection and we think you’ll like it.


One too many mornings

It seems there aren’t enough hours in the day to do all that we want or need to…

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My family has had a strong history in the jewelry business. In fact, my dad gave me my first torch and beginning tools. For decades, he worked for his brother-in-law's business, Sunwest Silver, one of the largest names in turquoise jewelry. 

In 2014, I started making one-of-a-kind turquoise jewelry here in Albuquerque, NM. I wasn't very skilled but an obsession + renewed appreciation quickly grew for my hometown and it's culture. 


Turquoise/Native American jewelry might be what New Mexico is best known for. Gallup + Santa Fe + Albuquerque have been some of the most saturated cities in the business. Turquoise jewelry was first widely sold along the railroad to tourist folks as they'd travel through the Southwest.

Every one of our pieces is assembled by hand the old fashioned way here in Albuquerque, NM using only the best materials sourced in the US.