Chad Barela
Cart 0
Photo Apr 21, 3 53 10 PM.jpg

Southwest Goods


Live a good life.

Enjoy the best things.

Take nothing for granted.



The “Moab” Ring

Taking elements from pieces made almost 100 years ago, our new “Moab” ring found its identity. Old “Fred Harvey” era jewelry is still being traded today but the supply is dwindling. They’re just not made the way they used to be... Until now.

For authenticity we’ve utilized our “aged” finish paired with turquoise mined nowhere other than the American Southwest.



It was 2014 when I stumbled upon this business, by accident really. I was a broke musician living in Nashville, TN after moving there early 2013. Things weren't going too well.

Photo Apr 29, 6 14 41 AM copy.jpg


My family has had a strong history in the jewelry business. In fact, my dad gave me my first torch and beginning tools. For decades, he worked for his brother-in-law's business, Sunwest Silver, one of the largest names in turquoise jewelry. 

In 2014, I started making one-of-a-kind turquoise jewelry here in Albuquerque, NM. I wasn't very skilled but an obsession + renewed appreciation quickly grew for my hometown and it's culture. 


Turquoise/Native American jewelry might be what New Mexico is best known for. Gallup + Santa Fe + Albuquerque have been some of the most saturated cities in the business. Turquoise jewelry was first widely sold along the railroad to tourist folks as they'd travel through the Southwest.

Every one of our pieces is assembled by hand the old fashioned way here in Albuquerque, NM using only the best materials sourced in the US.