Chad Barela
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Southwest Goods


Live a good life.

Enjoy the best things.

Take nothing for granted.



It was 2014 when I stumbled upon this business, by accident really. I was a broke musician living in Nashville, TN after moving there early 2013. Things weren't going too well.

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The Chief Ring V.2

The Chief Ring V.2

We originally designed the Chief ring to imitate a feathered headdress, however, this version takes it a step further adding an extra layer of depth for more detail + substance. Inspired by Native American silversmith legends like Harry Begay + Delbert Gordon.




My family has had a strong history in the jewelry business. In fact, my dad gave me my first torch and beginning tools. For decades, he worked for his brother-in-law's business, Sunwest Silver, one of the largest names in turquoise jewelry. 

In 2014, I started making one-of-a-kind turquoise jewelry here in Albuquerque, NM. I wasn't very skilled but an obsession + renewed appreciation quickly grew for my hometown and it's culture.


Turquoise/Native American jewelry might be what New Mexico is best known for. Gallup + Santa Fe + Albuquerque have been some of the most saturated cities in the business. Turquoise jewelry was first widely sold along the railroad to tourist folks as they'd travel through the Southwest.

Every one of our pieces is assembled by hand the old fashioned way here in Albuquerque, NM using only the best materials sourced in the US.